I had 48 hours to design the full brand, logo, and website for PackPal AI during HackUK. Since I was representing ChippAI at the event, the challenge was creating something that nodded to Chipp’s visual style without living directly inside its ecosystem. PackPal became a way to explore how Chipp’s design language and product thinking could extend into new verticals, giving us insight into how the company might position future industry-specific solutions.